Sonic branding is becoming very important day by day, given the growth of voice in marketing. With the explosion of access to voice-based, audio-first customer devices, sonic branding is now a must-have client engagement strategy. The increasing popularity of sonic channels is adding new methods for clients to explore. Brands are utilizing sound more than you would predict—from branded podcasts and audio press releases to full-on albums and audio cues along the way of a transaction. Sonic branding is a collection of audio touchpoints that communicate your brand values and personality. If this hasn’t convinced you that your company needs a sonic branding agency, here are some additional reasons.
Get The First-To-Market Benefit In Your Niche
While most marketers know about sonic branding and possibly have even done some research or an internal audit, the number of brands executing a sonic branding method is still relatively low. Why is it essential to get your sonic branding out there? Because sound is intangible, it’s tough for people to compare one sound to another quickly. Sound is much more finite in terms of chances and creative leeway than visuals. Your first-to-market benefit here is key to creating your brand’s melody, which is remembered.
You’re Already Utilizing Audio, So Why Not Use It More Effectively?
It will help if you weigh the importance of sound as much as the importance of visuals. People identify and process sounds much quicker than visuals—from 10 to 100 times quicker. So if you’re making videos or digital ads, it’s the sound making the first impression. With sonic branding company guidelines in place, it’s easy to include your brand’s sound in every campaign, just like your brand colors. It supports you in making a fantastic first impression and goes a long way to making a brand experience that feels the same across all channels.
Audio Creates An Emotional Connection
Sound has the extraordinary ability to meet an individual at an emotional level. If you’re trying to make an emotional relationship and you are not strategic with your sonic preferences, you’re missing out on an entire sense of the human experience. When creating your sonic brand through the original music studio, you can decide what emotional reaction you want. Look at your objectives and determine how emotion can help you attain them. Do you want your clients to feel a sense of companionship? What about a feeling of being powerful? Sound is a fantastic tool for encouraging that emotional bond with your consumers.
The Brand Audit Required Can Be Quite Revealing
Creating your sonic branding is a chance to take stock of how well you communicate your brand values to your clients by doing a brand audit. Your brand values set you apart from your opponents, values that motivate your workers, and characteristics of your company that boost brand recall. While going through this procedure might not reveal any changes that require to be made to your overall marketing, it often reveals the lack of a standard for audio content. If your sound is all over the place, your clients are probably experiencing that chaotic feeling too.
Your Customers Probably Want More Audio Content
Branded podcasts are an excellent example of audio content that can work well within your company’s sonic branding strategy and your audience’s daily commute. They are also one of the only methods to connect to clients through powerful, owned content. As a fast-growing advertising segment, podcast ads are becoming popular because they have been shown to boost brand recall over four times better than display ads.
Reading above has helped you understand why creating a sonic brand is worth investing time in. Representing your audio identity is not as daunting as it seems, with many benefits. Your clients want an authentic brand, so choose a sonic branding studio to deliver just that.